Louis Vuitton Logo History

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Founder:Louis Vuitton

The Time of Founding:1854

The Origin Place:No.4, Rue Neuve Des Capucines,Paris,France

  Louis Vuitton got married in 1854,and at the same year he decided to establish his own company.The couple opened a store at No.4, Rue Neuve Des Capucines,Paris,France which is the noble road (today’s Rue des Capucines),this address is closed to Place Vendome and the Opera House which was built latern on. In 1858,Louis Vuitton released a brand-new production—Aspen suitcases which were easy to be carried.This kind of suitcase is covered with good gray waterproof Trianon canvas on the surface, and the angles are enfolded by metal,freight the handles,and the wood on the surface is tightened with rivets.This new design can not only protect the clothes and carry on easily,but also symbols that the LV suitcases and the modern journey culture’s birth.

  In 1872,the bussiness of Louis Vuitton Company was very busy,but some fakers appeared in some malls,so Vuitton add the logos of white and red stripes to stop the fakers.His son,Georges Vuitton,mastered the company in1880,and in 1888 he released a more complicated logo as brown white lattice,and printed L.Vuitton in the logo.This made it difficult to copy.And after a century,this one became the inspiration of another classic- Damier series.

  In 1896,Georges Vuitton thought to give a consistent logo for the brand so he spent several weeks to create new logo themes. And finally he choosed a traditional Japanese logo: Four-leaf flowers, quadrangular, concave rhombus quadrangular in package and the letters LV in the circle consisted the peerless Monogram combination.The company registered the logo in 1897 and registered it as its brand in 1905.